Gianfranco ReggianiConcept & Designer Art Director
I did my first outdoor line when I was 20: back pack, tents and sleeping bags (mountaineering and trekking). I did the first down jacket for high mountains with some reinforcements and specials rooms for double down filling to better protect climbers in very cold climates. My first trademark, TecnoAlp, was established in 1976. In 1983, I funded STD REGGIANI as a company ready to support from design to paper patterns, prototypes and all services connected with sport garments and tech garments. From that time, our designs was fulfilled by the most popular outdoor and tech lines in the industry which includes companies such
as BAILO, THINK PINK, REEBOK, TECNICA, SERGIO TACCHINI, ASICS (also include shoes –project of soles and upper parts),PUMA, NORDICA, NATIONAL GEOGRAPHIC, CAMEL TROPHY, FERRARI, DUCATI, YAMAHA. We also did projects using special machineries for taping garments and shoes. We’ve supplied this technology to companies such as DAINESE, SANMARCO and SCARPA. During that time, my company was requested to follow the procedure to implement in the production all the tech and quality performance requested by our project and design, so I spent years travelling between Europe, Malaysia, Vietnam and of course China.
I was very interested in China’s possibilities of grow and implement of new ideas. So in 1994,
I had my first joint venture in CHINA (Nantong, near Shanghai), where we start to do PI (Production Instructions). In 2004 we opened Heshan STD Garment Manufacturing co.ltd, in Heshan, South China, where the main investment is still the development of new items and technologies for garments. We are still working for some of the costumers we were working for more than 20 years ago and new entries as well. Due to needs to enlarge production capacity, in 2009 we joined a Company in North China (Dandong) and we name this new entry in our STD World. So, I do believe that we’ll never stop adding fresh resources in terms of young people with enthusiastic and hard work approach to the products, business and Market we are dealing with, writing new pages to long story above.