The traditional culture of cotton is harmful to the environment: it is the second largest source of agricultural pollution in the World, it covers the 5% of cultivated areas and it pollutes for 25%, (pesticides released into the atmosphere).
To produce a simple cotton T-shirt needs about 100 grams of harmful chemicals, which contaminate the water and that have a strong impact on the environment and humans.
Also it takes about 25 liters of water (contaminated by chemical pesticides and herbicides) just for the cultivation of the plant.
Organic agricultural uses natural fertilizers, compounds and organic amendments, even using integrated pest insects (for ex, ladybugs). Drip irrigation used for these plants allowing a substantial savings and no waste water.
This sustainable use of soil enriches the soil and prevents the depletion of important natural resources.
The cotton grown according to organic principles is called Organic Cotton. It is hypo-allergenic because it is not bleached or dyed with harmful chemicals and aggressive substances.
Organic Cotton is also suitable for people with major forms of allergy, it is good for health, is very soft, allowing the absorption of moisture and perspiration, and not fade and do not shrink after washing.